← Newsletter system

Example — May 2026

The same letter, in the new system.

The Mother's Day email we sent last May — rebuilt with the new blocks. Same story, same warmth, half the noise.

FROM: Matilda · Barefoot HomemadeA 4-min read

I am so glad you are here

Letter — May 2026

Mother's Day · A thought

The most punk thing a mother can do?
Be present.

A mother adjusting her goddaughter's veil

Honoring motherhood — and godmotherhood. My goddaughter, one week before her First Communion. I am adjusting her veil. Her sister watches, admiring. And I, quietly, admire too.
This is why there is a gift for you at the end.

Because there are no second chances for presence.

Motherhood, for me, is more about being there for them than necessarily doing something for them.

Of course we constantly do things for them. We care, we provide, we listen, we carry, we embrace, we correct, we wash an unbelievable amount of socks, we pick up an endless number of things.

Of course we do all this. And they say one day we will miss it.

But lately I keep thinking about being there. Really there.

Sometimes I need to remind myself that maybe the most important thing is not doing more, but being present.

Because one day they will not be there in the same way anymore, and we will miss it.
And there are no second chances for presence.

Time spent together — little or great, chaotic or beautiful — asks us to be present.

I want to be present.
The present, after all, is the only time we truly have.

A mother teaching her daughter, 1869
A mother and daughter, today

Two pictures. One from today. One from 1869.

More than 150 years apart — and yet.

The same hands guiding. The same quiet patience. The same leaning in.

Time has changed almost everything.
The way we dress, the way we speak, the way we live.

But not this.

Not the way a mother sits beside her child and shows her how.
Not the thread passing from one pair of hands to another.
Not the warmth of that small, ordinary, unrepeatable moment.

It doesn't have to be sewing.
Look into yourself — I am sure you will find something.
A simple, beautiful thing only you can pass on.
Something that is yours, and will one day be theirs.

This is what has always been.
This is what will always be.

Happy Mother's Day.

An outdoor table with tulips and croissants

Intrecci is here

A new collection, woven slowly.

Inspired by a IX-century Romanesque capital — the elegantly sculpted crown of a column from Saint Bartolomeo Church in Babbio, Emilia Romagna, Italy. Richly carved with leaf motifs, it embodies the profound symbolism of the Romanesque era, where every detail tells a story. In these delicate stone bas-reliefs, the leaves become emblems of life, renewal, and spiritual growth — expressing the eternal cycle of nature and faith that binds the earthly world to the divine.

In a visionary reinterpretation, Intrecci — “entwined” — with its gentle diagonal threads, evokes the quiet connections among guests at the table.

Leaves and blossoms, timeless symbols of giving and receiving, celebrate unity, shared moments, and the warmth of togetherness.

A small gift, from us

15% off everything — new or on sale.

Mother's Day arrives quickly. So we are offering three whole months to use this love-much, just-love. Whether it's a small indulgence or a gift for someone special — you have time to savor it.

Use coupon · MOM26

Valid until July 31st. Happy Mother's Day.

With flour on the apron,

Matilda

IGPINFB

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What changed

Same words. A clearer table.

  • 01One thought, set in display type, opens the letter — no decorative chrome.
  • 02The two pictures (today & 1869) become a paired grid, instead of two floating images.
  • 03Intrecci gets its own image-led section break, so the shift in subject is felt, not announced.
  • 04The coupon lives inside a quiet card with one button — not a banner, not a dark box.